Video - data that should not be ignored

What kind of content do you want
to see from the brand you support?

17%
Content in PDF
18%
Blog articles
34%
Social videos
41%
Social images
46%
Emails
54%
Videos

82% of all Internet traffic will be video content by 2022

Millions of people watch videos in social media. It is important to analyse brand mentions in terabytes of video content

49% of consumers say that they trust influencer recommendations as reliable

Capturica analyses video content in real-time and allows to monitor:

  • Brands
    1/4

    Brands

    Identify brand mentions of your and your competitors logos in video content

  • Speech
    2/4

    Speech

    Find speech mentions in videos and analyse them using natural language processing

  • Objects of interest
    3/4

    Objects of interest

    Artificial intelligence allows to find a product or an object of interest in videos

  • Influencers
    4/4

    Influencers

    Select and analyse influencers with the most engaged audience

Advantages

Video brand monitoring in social media

Video brand monitoring in social media

Find brand mentions of your company and competitors in audio-visual content

Evaluating the sentiment

Evaluating the sentiment

Display positive, negative and neutral brand mentions from audio-visual content

Identifying trends and micro-trends

Identifying trends and micro-trends

Identify trending topics and automatically aggregates content into trends

Find TOP influencers in social media

Find TOP influencers in social media

based on subject, coverage, engagement, etc.

Influencer audience analysis

Influencer audience analysis

Highlighting the "core" audience of several influencers to improve campaigns

Optimal mix

Optimal mix

Shortlist influencers who are the right fit for a given campaign